Ready for a fun fact about eau de parfum? The word 'perfume' actually derives from the Latin 'per fumare.' This means 'through smoke.' Perhaps unsurprising then, that some people can find the subject a little foggy.So many fancy terms for smellies! Are they all just different words for the same thing? Well actually, no. The ratio of oil to alcohol and water in each fragrance determines what it is classed as. The higher the concentration of oil, the longer your scent will last, and the less you should need to use.Here's a handy guide to clue you up on what's what.
Let's start with pure perfumeAlso known as parfum, this boasts the highest concentration of oils, and is therefore usually the most expensive. Oilier than its lighter cousins, perfume is composed of between 20 and 30 percent pure perfume oil. Just one spray of this can last up to 24 hours. Go easy with it, as it can sometimes be a little overpowering.
The second highest concentration of oils is found in Eau de ParfumThis contains between 15 and 20 percent pure perfume oil. The middle notes or heart notes of the perfume are traditionally the focus of eau de parfum, and it's a great choice to spray on hair or clothing. The best-selling signature celebrity scent of all time is Heat by Beyonce, making it a very popular choice. In fact, global sales within the first three years reached over £300 million. Eau de parfum is perfect for a night out, where you need a bit of a stronger scent which stays put for longer. Personally, we like this very fresh and modern one by Paul Smith. It’s called Rose, and it's quite airy and floral, as the name suggests.
Moving on to Eau de ToiletteThis could be described as middle of the road, fragrance wise, in both price and concentration of oil. It contains five to 15 percent pure perfume oil, and can last for around three hours. Ideal for lunch out with the girls, perhaps? During warmer weather it's customary to use a lighter scent than you would during the winter, making eau de toilette a better option for the summer months. Glow by JLo is great if you're partial to a more exotic scent. Sales of this fragrance reached £250 million in a single year, making it the second best selling celebrity fragrance of all time - pretty impressive!For something more floral, our favourite fragrance is Daisy Eau So Fresh by Marc Jacobs. It's light enough to wear every day, but not so light that you can't smell it after a while.
Finally, we arrive at Eau de CologneAlthough it sounds more extravagant, eau de cologne has only around seven percent oil - the same oil concentration as a body mist, and lasts only for a couple of hours. The scent tends to be much lighter, usually without the stronger base notes. It's therefore more suitable for frequent application throughout the day, and can be very refreshing in hot weather.Cologne is often seen as being just for men, which isn’t the case. Colognes are also manufactured for women, such as this elegant, floral Tabu fragrance. Many people find cologne handy to pop in their handbag for a midday refreshing pick-me-up - a great idea for work!Whichever fragrance type you decide on, be sure to purchase it from House of Astley. Our prices are very competitive, there's free delivery available and you can be sure you're getting the real deal.
A fragrance can help to build a deeper emotional connection with people. Our sense of smell is many times more sensitive than our vision, and is able to detect over a trillion unique scents. The olfactory (or smell centre of the brain) is directly connected to the limbic system, which is sometimes called the “emotional brain.” Therefore a unique scent equals a powerful emotional connection. And knowing how to choose a fragrance that is your perfect match gives you a head start in creating more of those connections.
My own mother used to wear the same perfume whenever she was going out for the evening. Now every time I smell it I remember her hugging me before she left.
Choosing a fragranceSo choosing the perfect perfume or aftershave is very important, but what is the best way to go about this, with so many perfumes on the market?Whilst the tester cards that are sometimes provided in department stores can be useful, it is vital to note that each scent will smell different once sprayed onto your skin, as your own natural scent will combine with the perfume or aftershave. The best way to start out is by using the cards to narrow down what kind of scent you prefer, be it floral, oriental, fresh or woody.Once you have narrowed your choices down, spray one scent onto each wrist. Give the fragrance chance to settle, and then take in the scent. The first thing you smell is the top note, which is the initial, lighter fragrance. This will last from 15 minutes to two hours. After this, you will notice the medium note of the fragrance (the heart notes), which is the main element. It develops once the top note clears, and can last between 3 and 5 hours after being sprayed. The last scent to develop is the base note. These are the bolder notes of the scent, which become noticeable later in the day. These are the notes that last between 5 and 10 hours.
Take your time when buying a fragranceBetween smelling each new fragrance, you should ideally refresh your palate with something strong, like coffee or tea. Otherwise, all the scents can overpower your nose until you can no longer tell the true aroma. Don’t buy on impulse. Once you have sprayed it onto your skin, give the fragrance chance to settle, ideally over several hours, so that you get a chance to smell all the notes. See how they compliment your own natural body odour. Remember to choose a fragrance that feels right for you - not what the glitzy adverts are pushing!And of course, once you have decided on your fragrance, why not visit the House of Astley website to order and get great savings on classic womens fragrances and mens aftershaves.
Enjoy these fabulous perfumes this winter!There’s no better time to treat yourself or someone special to a new perfume than just as the winter months are upon us. Having a new fragrance for winter can put a spring in your step, which isn’t always easy when it’s cold and wet outside... To help you decide on your ideal fragrance, the House of Astley team have taken a look at some of the best and most popular winter perfumes and recommends these five classic fragrances below. Which will you choose?
Top 5 Winter PerfumesWhether you are bored with your usual ‘go to’ perfume or are looking to branch out into a new fragrance, House of Astley has a range of options for you. We have listed five firm winter perfume favourites below, each one perfect for creating that warming feel during the cold winter months. Love Chloe Eau De Parfum - Love Chloe is all about feeling elegant, nostalgic for romance and truly feminine. It’s a fantastic perfume for the cold winter months. Notes of orange blossom lead into a floral heart of wisteria, iris and lilac with a musky, talc base. 30ml bottle £39.95 Si By Giorgio Armani Eau De Toilette - If you are looking for a fragrance that’s impossible to forget, try Si by Giorgio Armani. Once worn, it’s a perfume you simply won’t be able to get enough of. Hints of warming blackcurrant nectar, modern chypre and a blonde wood musk that has touches of freesia and may rose. Available at House of Astley £38.75 - 30ml Gucci Bamboo Eau De Toilette Spray - This fragrance from Gucci puts a modern spin on the more classic winter perfumes. It’s light, floral and ideal for daywear - an exotic blend of bergamot and orange blossom with floral-like ylang-ylang and casablanca lily. 50ml spray £52.00 Marc Jacobs Woman Eau De Parfum - Many of the most popular fragrances of 2018 are citrusy and floral, and Women by Marc Jacobs is no different. Bergamot and gardenia bring this fragrance an opening lemony, floral scent followed by aromas of white pepper, jasmine and honeysuckle with a lasting cedarwood base. Unsurprising that this is one of Marc Jacobs’ top-selling perfumes. 50ml £55.75 Vera Wang Princess Eau De Toilette - Aimed at the modern woman, Vera Wang’s Princess stays true to everything that we love from a fun and feminine fragrance. Perfect for the confident Princess who leads the way in fragrance fashion - enjoy your own Snow White moment this winter . 30ml £28.45 If you’re looking to find a new favourite winter perfume you have come to the right place. At House of Astley, we have a huge range of gorgeous perfumes for you to treat yourself with. As well as all the top brand winter perfumes, we also stock a range of traditional brands such as Lancome Elizabeth Arden and Yardley so you are sure to find exactly what you’re looking for. Check out our perfume range today or get in touch for further advice or suggestions.
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