A fragrance can help to build a deeper emotional connection with people. Our sense of smell is many times more sensitive than our vision, and is able to detect over a trillion unique scents. The olfactory (or smell centre of the brain) is directly connected to the limbic system, which is sometimes called the “emotional brain.” Therefore a unique scent equals a powerful emotional connection. And knowing how to choose a fragrance that is your perfect match gives you a head start in creating more of those connections.
My own mother used to wear the same perfume whenever she was going out for the evening. Now every time I smell it I remember her hugging me before she left.