Chloé is well known for being an elegant and feminine fragrance house despite it originally being founded back in 1952 by Gaby Aghion, an Egyptian woman who happened to be living in Paris at the time. Aghion herself is credited with originally developing the concept of ‘ready to wear’ fashion as a stand against the more formal ‘off the rack’ collections that most other brands where working on at the time. This turned the brand into one that provides luxurious goods, including fragrances targeted to a younger demographic.
Named after a mythical goddess and meaning ‘fertility’, Chloe quickly became an iconic and established brand for clothing, accessories and fragrances. Chloé launched its first eponymous fragrance in 1975 and it was an immediate hit. Since then it has developed a reputation for creating feminine scents, all of which are equal parts traditional and contemporary.Today, Chloé has a wide range of fragrances and it continues to add more to the collection. Though all Chloé scents in the range do have their individual characteristics, they are all timelessly elegant. It doesn’t matter who you are or what you do, there’s always a Chloé fragrance to satisfy your tastes.
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